Reina Rebelde (rebellious queen) is a makeup line dedicated to celebrating and uniting women from all Latin cultures. Founder and self-proclaimed makeup junkie Regina Merson spoke with SWAAY about how Reina Rebelde is the “only brand on the market that directly and authentically celebrates and speaks to the Latina consumer, specifically by recognizing what it means to be a bilingual, bicultural Latina in the United States.”
A true reina rebelde herself, Merson ditched her corporate lawyer job to pursue the dream of harnessing her culture and experience as a Mexican-American woman and transforming it into a vibrant makeup brand. “Every touch point of Reina Rebelde is designed and inspired by the essence of this unique Latina woman and the many dualities she has in this life—spiritual, physical, and social,” she told SWAAY.
The brand’s packaging is as artful and pigmented as the products themselves, and showcases the story behind Reina Rebelde perfectly. From red and pink Mexican roses that represent an inherent love of life, to the main icon chica (the pictorial representation of customers), strong vibes of feminine energy, beauty, and bravery radiate and reveal the deeper purpose driving this incredible brand.
To read the full interview with Reina Rebelde founder, go to SWAAY.