According to the American Society of Plastic Surgeons, a record number of patients are opting for lip implants and millions more use injections to get the perfect selfie pucker. In 2015 a record [...]

Consumers' desire for sustainability causes them to seek second lives for products they no longer reach for or find useful.  

Amy Nicole is the powerhouse behind Chic Studios - School of Makeup. Convinced that professional education was in need of an update, she launched the first Chic Studios in 2009. She is [...]

Beauty products do not come in sizes 0-14. A Plum lipstick doesn’t fit a size 4 human better than a size 14 human.

Move over Millennials (aka Gen Y) - marketers are building the portrait of the next most influential consumers: Generation Z. They’re technologically savvy but have an old-school mindset. Goldman [...]

Getting a blue verification checkmark remains an elusive process, and with Instagram not accepting new requests for verification, the frustrations mounts.

Michele Phan leaves Ipsy to focus on EM Cosmetics. Ipsy is making an aggressive push to e-commerce and divests from EM Cosmetics.

NYX Cosmetics has gone from a simple drugstore brand to 11 million loyal Instagram acolytes strong by being "digital first."

As the rise of the “Little Fresh Meat” celebrity phenomenon and K-pop stars have challenged traditional standards of male beauty in Asia, young Chinese men between 18 and 26 are becoming a [...]

The public's response has been swift and fierce, informing McDonald and Rajan that their "new" Bodega business is culturally insensitive.