In Brands, Insight, Marketing

Anyone who has delved into the booming natural products market knows the search for natural deodorant that actually works is frustrating, if not impossible. Portland-based startup Schmidt’s Naturals set out to change this perception that natural=ineffective, and it’s working. They are getting millennials to embrace chemical-free deodorant in droves, and taking market share from not only other natural deodorant companies, but from major players like Secret and Dove.

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