If you want to know what makes indie beauty brands tick, it is founders like Jamie Kern Lima who trust their gut even when everyone else tells them they are wrong. It cannot be substantiated by research, it doesn’t come wrapped in a box with a nice bow, sometimes it’s messy, and it’s often not “investable,” but when entrepreneurs trust their gut and they’re right, they create industry-changing brands.
Let’s hope some of what Jamie Kern Lima said at the CEW Achiever Awards Event resonates with the beauty industry. Listen to her full speech.
IT Cosmetics CEO Calls Out the Beauty Industry, Calls for Change.
IT Cosmetics CEO Calls Out the Beauty Industry, Calls for Change. Share this video if you agree!Posted by It Cosmetics on Saturday, September 16, 2017
Read the full press release.[/emaillocker-bulk-1][/emaillocker-bulk-2]