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Bluetiful is Crayola’s newest crayon color chosen from over 90,000 unique submissions from the public. It beat out four other finalists—Dreams Come Blue, Blue Moon Bliss, Reach for the Stars, and Star Spangled Blue. The newest Crayola color is inspired by YInMn Blue, a blue pigment discovered accidentally in 2009 by chemist Mas Subramanian and his team at Oregon State University (OSU).

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