In Retail, Tech, Trend

Story, a concept store located in New York’s Chelsea neighborhood, was founded by Rachel Shechtman with “the idea to create a retail concept that would serve as a matchmaker between brands and consumers, integrating strategies of marketing, merchandising, and business development.” Story looks to change its featured theme and reinvent itself every four to six weeks; for their latest incarnation they have partnered with beauty giant Coty.

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