Coming right on the heels of the latest glittering Apple event, Adweek reports that Scandinavian furniture Goliath Ikea has launched Ikea Place, an app for the new iOS 11 operating system that uses augmented reality (AR) to “help customers truly visualize how a piece of Ikea furniture will look in their apartment, homes and offices.”
Given Apple’s massive reach, it’s wise to predict that ARKit will bring about further big changes to a digital consumer experience that is in an endless state of revolution. Predictions are currently running rampant, especially in the beauty industry: Will consumers move to trying out makeup looks on AR before they buy? Will this lead to the rise of the showroom model, and an end to traditionally inventoried stores like Ulta or Sephora? Will Cher’s closet from Clueless become reality?
It’s all too early to tell. The best thing to do right now with ARKit apps like Ikea Place are to download them, play around, and take notes on how beauty brands can make it work.
Photo: Unsplash @ karishea