In Exclusives, Trend

Fashion week makes September a trend-heavy month, but not all the trends in beauty are coming from the runway. While some of the #InstaBeauty trends make absolutely no sense, they cannot be dismissed. Some become one-hit wonders of weirdness and others drive consumer trends, product innovation, and mad dashes to buy. As we head into fall, here are our top 5 Instagram beauty moments for September 2017.

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