In Marketing, Tech

Instagram Stories has just passed its first anniversary. But, Stories isn’t the only, well, story for Instagram this year; they also added disappearing photo messages, location tags, stickers, drawing tools, and face filters. Instagram was behind its main rival Snapchat when it came to creative features and functionalities, but they have caught up, and their efforts have been rewarded in usership. Instagram now has 250 million daily users on Stories alone, while the entirety of Snapchat is 166 million users strong.

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