In Insight, Marketing, Trend

The International SPA Association, or ISPA, has been tracking the spa industry through a partnership with PricewaterhouseCoopers for over a decade. The overall industry has grown significantly—today it’s worth $16.8 billion, compared to only $4.2 billion ten years ago. GQ dove into the impact men are having on the growth of the spa industry. The increase in the number of male spa-goers has created a niche, but thriving, industry, grounded in marketing into their hangups on masculinity and creating spaces that make them comfortable.

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