In Brands, Tech

L’Oréal and Founders Factory, global digital accelerator and incubator, announced their second class of beauty tech startups. The joint beauty tech accelerator program is a result of an investment that L’Oréal made in the Founders Factory. The intention of the program is to marry Founder Factory’s expertise in the digital realm with L’Oréal’s scientific research and audience reach to scale the next generation of beauty startups.


The second class has been scaled down to three brands from the five that participated in the inaugural program. The brands below will participate in the six-month accelerator program. Toronto-based Sampler, founded by Marie Chevrier in Canada in 2013, helps companies bring their product sampling from in-person to online with strategic targeting.

New York-based Riviter was created by Andi Hadisutjipto, Kris Woodbeck, and Rachel Chenwhich, and is a visual search engine that uses patented AI technology to recognize products in images and matches them to products online. The technology detects both precise location and detailed attributes of the products.


Alegra, founded by Alp Ocal in Turkey, is a digital online platform for content and e-commerce for brands. Using an automation system, it can build multi-device platforms, including mobile, tablet, and web, instantly. Alegra was previously part of the Founders Factory’s mediatech accelerator program with the Guardian.


Read the full press release.


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