In Brands, Insight, Marketing, Retail

“It is incredible to think that what was once illegal and sold in plastic bags now has a bona fide design system,” wrote Vireo—a physician-led company dedicated to providing patients with best-in-class cannabis-based products—sought a design team that could convey the following message via sleek packaging: to increase the perceived design value of the brand, to better introduce medical cannabis as a physician-prescribed, healthier solution.

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