In Brands, Insight, Marketing, Retail

Sailthru—the leading cross-channel experience management platform for the world’s top retail and media companies—ranked top retail brands with its first annual Retail Personalization Index 2017. This index was created “to quantify how leading retailers are personalizing their customer experience; to determine gaps in the approach to personalization used by top retailers; and to examine the relationship between a personalized experience, customer satisfaction, and retention to drive revenue, reduce customer churn, and optimize engagement,” explains PR Newswire.

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