Since my first copy of Teen Vogue arrived on my doorstep at age 11, I knew I wanted to work in the magazine industry. I longed to be a part of the backstage chaos at fashion shows to acquire exclusive scoops that appear on glossy pages, and that world still captivates me today.
Fast-forward to 2017, where fashion bloggers with iPhones have replaced editors with tape recorders, and Teen Vogue has closed the door on print. Reality is setting in and the dream of being a beauty editor looks a little different now (e.g., writing 3 digital stories a day instead of clocking hours backstage at fashion shows). In a world where Instagram it-girls are the new supermodels and anyone can be backstage thanks to Instagram live, the question—Is the need for backstage beauty coverage gone for good?—arises.
Sarah Brown explores the big business of backstage beauty for Business of Fashion, and raises the question: If it is no longer exclusive, is it even worth it?
To read the full article head to businessoffashion.com
Photo: @tomtakesphotos via Instagram