In Brands, Exclusives, Insight, People, Retail

Named after the casual Parisian way to say yes, OUAI (pronounced way) Haircare is all about making luxury product accessible to anyone, anytime. Founder Jen Atkin is a stylist to the stars who possesses the taste of a modern glam girl on the go and insider knowledge backed by years of industry experience. And on December 13 in New York City’s trendy FiDi, I had the chance to meet the woman whose brand is raising the haircare bar one product and social media post at a time.

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