For all you eco-friendly brands out there, a new study from the University of Oregon and University of Cincinnati reveal green and blue top the list of colors people associate with environmental friendliness, as well as that the color of a brand’s logo can impact whether a consumer finds a brand ethical or not.
“You only get one chance to make a first impression,” and according to web design and marketing company WebPage FX, a brand and/or product has about 90 seconds to make that impression. In that short span of time, consumers that make a subconscious judgment about the brand and/or product they are seeing, and the majority of people base that assessment on color alone.
Find out more on the importance of understanding a consumer’s innate emotional connection to color at Fast Company.
Photo: Fast Company