In Brands, Marketing, Tech, Trend

I am a true believer that is it should always be about the story. Craft a good story, and people will believe, align, follow and support. With the onslaught of social media platforms and data, and the speed of messaging, the importance of story has gotten lost. Brands comb through the data, attempting to understand what consumers want to hear, they then lock in on what is believed to be a “big” insight, churn out the creative and release onto whatever social media platform is deemed the most relevant at that time. What this process has given us is brands that have multiple messages, for multiple targets, with no connection point to a bigger story, and let’s face it, it is just an exhausting process that advertising agencies and content creators are asked to do over and over again.

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