In Insight, Trend

A report by market analyst Euromonitor International highlights the two phenomena among the top 10 global consumer trends for this year. Euromonitor cited the growing interest in personalized health and beauty as the key driver behind the rising popularity of DNA testing. While still an emerging market, estimated at US$70MM (£51MM) in 2015, this sector is growing rapidly. By 2020, it’s expected to be worth US$340MM (£247MM), according to data from Credence Research, quoted in Euromonitor’s trend report.

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