In Brands, Exclusives, Tech

Who knew the Consumer Electronics Show was going to become the hotbed of beauty innovation? January is becoming the time to launch new beauty tech and CES is becoming the place to do it. CES is becoming a “must go” addition to beauty brand calendars. CES has increased the category focus by adding the Beauty Tech Summit to the conference. Appealing to younger, tech-savvy customers through adopting digital strategies and the integration of technology in the brand experience is requisite for success.  

HiMirror Mini

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HiMirror has been named a CES 2018 Innovation Awards Honoree for the launch of its new HiMirror Mini, which is being called the first voice-activated smart mirror that also offers personalized skincare analysis based on the condition of the user’s skin, local weather conditions, and more. Brand agnostic, the HiMirror keeps a running record of the user’s skin to track goals and the results of products used, and allows users to provide feedback on product efficacy. Reminders are sent for product expirations based on the user’s collection of skincare products scanned into the system through a virtual “My Beauty Box” by barcode.

The HiMirror Mini is priced at $249, is approximately 13.31 x 9.02 inches, with a 10.1″ TFT LCD panel which can be easily adjusted within the settings of the mirror for optimal and accurate lighting. It is also equipped with Amazon Alexa-enabled features, privacy facial and voice recognition account access, and a noise cancellation microphone, and introduces a touchscreen feature.

Foreo UFO

GadgetMatch Awarded Foreo Best Beauty Product at CES 2018 for UFO.  The UFO (Ur Future Obsession) smart mask merges beauty and technology to maximize facial masks with app-controlled treatment routines, better coverage, and deeper penetration of ingredients. Featuring Hyper-Infusion Technology (heating + cooling + T-Sonic pulsations) & LED light therapy, UFO offers a professional-level treatment at home.  

“Face masks are the guilty pleasure of millions, but is lying under cold, wet sheets of paper the best we can do for 2018?,” Paul Peros, FOREO CEO asks in a release. “After 4 years in development, FOREO’s designers and technicians have proven there is a better way. We’re taking the latest professional beauty technologies available— treatments that can cost thousands of dollars—and incorporating them into one UFO device to unleash the full potential of our face masks. The results are literally out of this world!”

The new device is available for pre-order in partnership with crowdfunding platform Kickstarter at 50% off the retail price.

Neutrogena SkinScanner

SkinScanner is a hardware product that attaches to the upper portion of a smartphone using 12 LED lights and a 30x magnification lens to capture an up-close image of your skin, and wirelessly syncs up with a mobile app called Skin360.You open the app, press the device to your face, and it measures your skin’s moisture levels, wrinkles, and pores. The hardware was developed in partnership with New York-based company Fitskin. Johnson & Johnson and Neutrogena’s  expertise informed the SkinScanner and Skin360’s development. But the technology is powered by partner Fitskin, a tech start-up focused on the beauty sector.

Molly Garris, senior manager of digital marketing at Neutrogena, said in an interview with The Verge that the point of the new product is to educate people on their journey to better skin, and help them track their skin in more detail. She said there will also be more holistic health tips offered in the app, for example, reminders not to touch your face, or to remove your make-up at night. 

La Roche-Posay UV Sense

No this is not nail art; it’s the latest in wearable UV beauty tech from L’Oréal, launching under the La Roche-Posay brand. The waterproof, wearable UV Sense is less than two millimeters thick and battery-free. It’s intended to be worn on the thumbnail because the hand is one of the parts of the body that receives the most sunlight.  It syncs with the smartphone app, which transmits the data via Near Field Communication (NFC)-enabled technology. The app maps and charts UV exposure along with providing environmental concerns like air pollution based on geospatial data and, of course, makes product recommendations.

“The reality is that people want precision for their day-to-day lives,” Guive Balooch, the global vice president and head of L’Oréal’s Technology Incubator, explained to Quartzy. The company is rolling out the products with dermatologists first, before launching with beauty bloggers and influencers. With UV protection, after all, credibility comes before Instagrammability.

Schwarzkopf Professional SalonLab

Schwarzkopf Professional launched their SalonLab system that it claims is a “game-changer in hair analysis.” The SalonLab Analyzer is a handheld device that uses infrared spectroscopy and a multichannel color scanner that measures the inner hair condition and moisture balance. It can also pinpoint natural hair color. The system was developed for stylists to provide more personalized consultations. The system also includes an app equipped with augmented reality to play with hair color before making the commitment. The final attribute is the ability to create personalized products for clients. 

Volo Go

Volo Beauty launched their patent-pending Volo Go lithium-ion battery-powered handheld cordless hair dryer. It contains an infrared bulb to generate maximal heat from minimal energy using only one-third of the power that regular hair dryers consume while minimizing hair damage.  

“Debuting our product at a tech-driven show is important to us because it highlights the Volo difference: this isn’t your run-of-the-mill hair dryer. This is brand new cordless technology that redefines a category and, more importantly, solves a problem by offering active women more freedom in their heat styling, as well as healthier hair,” Ryan Goldman, CEO, Volo Beauty told Home World Business

The Volo Go Cordless hair dryer is scheduled for delivery in summer 2018.

Romy Paris

The folks at Romy Paris have taken smart skincare and personalization to a completely new level with their $800 countertop appliance with technology similar to that used in cold extraction juicers. Based on an individual’s skin, environment, and lifestyle, this skincare gadget will whip up a custom cocktail for your skin informed by data captured by using an app. Romy Paris launched in 2015, taking 5 years of development, and with 9 patents filed.

Photo: via Foreo

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