Hubba’s partnership with PETA (People for the Ethical Treatment of Animals) and their Beauty Without Bunnies Program will provide personal care and beauty retail buyers with a faster and easier way to identify PETA-certified products.
Hubba is a commerce network designed to empower independent companies to connect on business opportunities. Simply put, by using a combination of machine learning and personal curation, Hubba matches brands with buyers. They help buyers discover new products and brands get increased distribution.
Buyer searches for “cruelty free,” “plant based,” and “vegan” beauty products on the Hubba platform increased by 40% in 2017, and are expected to continue to grow into 2018 as consumer demand for these types of products continue to increase. The partnership with PETA is a win-win. Hubba provides a platform for PETA to advance its mission and promote the cruelty-free companies that meet their humane standards, and retailers can save time trying to vet brands that adhere to cruelty-free standards. Hubba has nearly 2,000 cruelty-free products from more than 100 Beauty Without Bunnies-certified brands.
“In the U.S. alone, Google searches for vegan skincare have grown by 83% year after year, and a recent poll to our subscribers showed that 96% of respondents are more likely to purchase products that display a cruelty-free logo on its label than a product that isn’t clearly labeled,” Amanda Nordstrom, Company Liaison for PETA’s Beauty Without Bunnies program, said in a press release. “Beauty Without Bunnies works to make the quest for cruelty-free products easy and working with Hubba makes it easier for retailers to find the PETA certified brands they seek.”
Photo: via PETA