JD Beauty Group, the parent company of WetBrush, acquired the Bio Ionic brand of professional electrical beauty appliances.
WHO: Bio Ionic was founded in 1997 by world-renowned hair stylist and industry icon Fernando Romero. Discovering the science and power of harnessing natural negative ions while traveling in Japan, he incorporated the knowledge into luxury hair tools for professionals.
JD Beauty is a portfolio company of Topspin Partners, a New York-based private equity fund. Launched in 1977, JD Beauty Group is one of the leading marketers and manufacturers of professional beauty products and launched some of the industry’s most recognizable and innovative brands and products such as WetBrush, Luxor Pro, Lure and TS-2.
WHY: This acquisition enhances JD Beauty’s portfolio and mission to offer a well-rounded product offering of hair brushes, electrical appliances, and liquids.
IN THEIR OWN WORDS: “I am thrilled to have this well respected and established professional brand join the JD Beauty family,” Jeffrey Davidson, CEO of WetBrush, said in a press release. “It is our mission to continue and grow the wonderful heritage that Fernando Romero started. We will work closely with our professional partners to bring the best in product innovation, inventory management and new exciting marketing opportunities domestically and internationally.”
“We are so pleased to pass the baton to JD Beauty Group, whose support signifies an exciting chapter in our company’s history,” Fernando Romero, founder of Bio Ionic, said. “Their invaluable resources and insight will undoubtedly grow the Bio Ionic name in the professional beauty industry.”
- Terms of the deal were not disclosed.
- This acquisition was completed in partnership with Topspin Partners, the majority owner of JD Beauty, and Deerpath Capital Management who provided financing for the transaction.
- Bio Ionic will remain a professional-only brand under the JD Beauty umbrella.
Photo: via Bio Ionic