In Brands, Insight, Retail

The beauty category has been built through the careful cultivation of image. It’s not news to anyone that Amazon wants their piece of the $445 billion beauty pie, but how Amazon does business is in many ways antithetical to the business of prestige beauty. In the past year Amazon has gone from walking trade shows and “cold calling” brands to becoming an active participant in the beauty industry, sponsoring trade events and wooing insiders with an open checkbook. 

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