In Brands, Insight, Marketing, People

After nearly three fruitful decades of partnership in life and business, Paul Labrecque and Brian Cantor are a true beauty industry (and love) success story. Their eponymous empire includes three Paul Labrecque Salon and Spas in Manhattan, one in Philadelphia, a line of hair care products, a flourishing retail and e-commerce business, and an education center for young stylists in training.

The duo has been around the beauty block and reached the pinnacle of salon business success, so advice from them is worth taking. Below are Paul’s top tips he shared with the Observer for those itching to begin their own business venture:

  • Know what your brand is, who you are, what you stand for and want to do. Once those points of differentiation have been identified and settled, you can then determine where you want to set up. The first location choice for your business is extremely important.
  • Think outside of the box and be creative when it comes to setting up your work area. Once budget and size of the space is identified, find a great realtor and fabulous designer so you’ll be ready to really start creating your vision.
  • Make the right hiring decisions. It’s your job to provide an environment that is attractive and entices people to want to work with you. Promote what you have to offer as much as possible. Try to visit applicable trade shows or conferences if you’re still learning and make contacts there.
  • Education and training are key—you have to not only physically demonstrate how your products work but you also have to know why they work and why using them makes a difference.
  • Be prepared to run your business lean at first and know there will be times you have to sacrifice, give more, and make less money. But if you love what you do and give that love back to your clients and partners, ultimately you will be okay.
  • And most importantly, never forget the wonderful people who helped you get started.

To read the full story full of the salon emperors’ secrets, go to the Observer.

Photo: paullabrecquesalon via Instagram 

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