Continued interest in the fast-growing natural beauty category has Piper investing in British beauty and wellbeing brand Neom Organics to fund growth.
WHO: Neom Organics was founded in 2005 by friends Nicola Elliott and Oliver Mennel. Noticing her wellbeing and that of her close friends were being affected by the stress and demands of modern life, Nicola quit her editorial position at Glamour magazine and trained as an aromatherapist and nutritionist. Combining Nicola’s beauty experience and Oliver’s background as an investment analyst, they launched Neom Organics to focus on improving people’s wellbeing through home fragrances and skincare. All products are made in Britain from ethically sourced, sustainable origins, using only natural and organic ingredients, no petrochemical paraffin or mineral waxes, no artificial perfumes, only pure essential oils, and no harsh preservatives. Distribution of the brand is through leading departments stores, online, and three branded retail stores.
Piper invests in entrepreneurs, providing funding and expertise to support unlocking growth potential with a focus on fast-growing consumer brands in retail, leisure, consumer products, and services, with a presence in the UK with a turnover of £5MM+, in which they invest around £5-£25 million.
WHY: The investment will provide the funding necessary to enable expansion of the product range, develop the senior team, open additional stores, and increase its international footprint.
IN THEIR OWN WORDS: Oliver Mennell said in a release: “We first met Piper in 2009 and, since then, we have regularly worked with the team and drawn on their knowledge and expertise to help us achieve our growth ambitions.” Nicola Elliott added: “We are immensely proud of Neom and excited about the potential we have to help more and more customers meet their wellbeing needs. We genuinely believe Neom gives them easy, small steps that can help them feel their best every day.”
Libby Gibson, partner at Piper, said: “We know from all our research that, with such busy lives, consumers are increasingly concerned about their wellbeing. We have admired Neom for many years and have been consistently impressed with the quality of its products and how the brand addresses a real and growing consumer need. We look forward to helping Nicola, Oliver and the team build on their success.”
- Piper invests in Neom Organics. Terms of the deal were not disclosed.
- Retail sales value has grown by 35% this year to reach £18MM.
- Neom has an online business and three branded retail stores—two in London (Chelsea and Wimbledon), one in Leeds, with further openings planned.
- This is the third investment from Piper’s sixth fund, Piper VI, which recently closed at £125MM.
Photo: Courtesy of Neom Organics