In Exclusives, Insight, Marketing, Professional

This article focuses on what I suggested as solutions to the debacle we currently face in the professional beauty industry. To make a long story short, the professional beauty industry has undergone a complete transformation since the ’70s. What used to be a passionate, fun, and lucrative industry for all concerned, led by large family-owned companies such as Redken Labs, Matrix Essentials, Sebastian, Nexus, and Paul Mitchell, has turned the corner into corporate America. Today with the exception of Paul Mitchell, the other four giant leaders were sold to corporations such as Loréal, Procter and Gamble, Alberto Culver, Unilever, and others.

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