As brands spend increased time and investment creating compelling brand content for multiple social platforms, it only makes sense that they will look to eventually have this engaging content drive directly to sales. Enter: Social Commerce.
From a consumer perspective, the ease in executing a purchase from a social platform is a less-than optimal experience, the technology is still going through growing pains, but the potential is there and the potential is huge. Imagine being able to capture an engaged consumer, and have them be able to immediately convert on their interest in a product—talk about supporting the impulse buy!
Kate Spade, Monki, and Net-a-Porter are all leading the charge into social commerce, and with all early adopters there are insights and lessons to be learned and applied to one’s own brand or industry.
Read more at Digiday.
Photo: Igor Miske via Unsplash