The folks at Repsly have compiled a top 25 list of the buzziest beauty brands for 2018. The list was compiled using a criteria based on Sephora.com sales, with a lens towards size and spend to weed out the big guys. This list was further vetted using social media and marketing initiatives. Why the list is somewhat subjective with an attempt to highlight smaller brands, many on the list live under strategic umbrellas, but it is interesting nonetheless.
- Too Faced
- Anastasia Beverly Hills
- Urban Decay
- Hourglass Cosmetics
- IT Cosmetics
Download the rest of the list at Repsly.
Photo: Enrico Carcasci via Unsplash