In Exclusives, Insight

In my role as creative director of Three Custom Color Specialists, a beauty brand I co-founded, I was fortunate enough to be media trained by some of the best, including the pros at QVC and the wonderful Frances Cole Jones. After I transitioned into a spokesperson role at coupon site RetailMeNot, I was interviewed hundreds of times, doing in-studio interviews on shows like Today, Steve Harvey, and Extra, as well as dozens of satellite media tours each year. In addition to my own on-camera work, I helped to prepared several of the executives at RetailMeNot for their own TV appearances. I wanted to share a list of tried-and-true tactics to ensure a successful segment next time you’re on air. 

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