In Brands, Insight, People

BeautyMatter reported on Gwyneth Paltrow’s first Goop Conference in Los Angeles last June—conference being the operative word because In Goop Health LA was more of an extravagant gathering to harness the buying power of a hoard of devoted Goopies. A coven of 600 white affluent females with a taste for the eccentric gathered to cleanse their damaged energies with crystal therapy and hear high priestess Paltrow speak.

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