In Brands, Insight

Beauty is often considered vain or superfluous, but as an industry we can have a profound effect doing good for people and communities. Community activism and social causes have been part of the Body Shop’s DNA since the brand’s inception by Anita Roddick, in 1976. In 1987 she created the Community Trade initiative, originally dubbing it “Trade Not Aid.”

Heather Ducharme, The Body Shop‘s sustainable sourcing manager, explains the core ethos of Community Trade as simply “doing good through business — or doing good through a supply chain relationship. Today the Community Trade initiative has grown to 23 countries and 31 different suppliers.

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