Beauty is often considered vain or superfluous, but as an industry we can have a profound effect doing good for people and communities. Community activism and social causes have been part of the Body Shop’s DNA since the brand’s inception by Anita Roddick, in 1976. In 1987 she created the Community Trade initiative, originally dubbing it “Trade Not Aid.”
Heather Ducharme, The Body Shop‘s sustainable sourcing manager, explains the core ethos of Community Trade as simply “doing good through business — or doing good through a supply chain relationship. Today the Community Trade initiative has grown to 23 countries and 31 different suppliers.
In 1994, 800,000 Rwandans died in a 100-day ethnic cleansing. Since the genocide, the country has been working to rebuild and achieve financial stability. Moringa oil is one of the Body Shop’s top-selling ingredients and the Moringa Community Trade initiative is playing a part in helping Rwandan farmers rebuild.
Read more about the initiative, the history of Moringa, and the Rwandan farmers in Fashionista.
Photo: Trevor Cole via Unsplash