In Brands, Marketing, Tech

L’Oréal’s new Professionnel’s Style My Hair app is an augmented-reality makeover experience that allows change seekers to try different hair colors and styles before stepping foot in a salon. The cosmetic giant partnered with ModiFace—the go-to AR provider—to create an easy-to-use app that has users take a photo, upload it, and then select a hair color and/or style they’d like to try.

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