In Brands, Finance

Leading on-demand massage service Soothe acquired LA-based start-up massage company Melt to grow its client and therapist network in Los Angeles, CA.

WHO: Founded in 2013, Soothe is the world’s largest and fastest-growing on-demand massage service and app available in over 55 cities across the United States, Canada, United Kingdom, and Australia. Soothe brings the healing power of massage to a client’s home, office, or hotel in as little as an hour.

LA-based start-up massage company Melt is an on-demand massage service located in 12 major cities across the US.

WHY: The acquisition will help expand Soothe’s footprint to a new group of clientele and is a natural addition to their existing network. 

IN THEIR OWN WORDS: Soothe CEO and founder Merlin Kauffman said, “Acquiring Melt enables us to further expand and continue providing in-home massage to over 55 cities and four countries worldwide.”

Melt co-founder Travis Peters added, “We’re excited to migrate our customer base and massage therapist network to Soothe. Melt customers will still have access to their favorite massage therapists, in addition to 10,000 more under the Soothe brand.”

DETAILS: 

  • No details of the transaction were released.

Photo: Jesper Aggergaard via Unsplash

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