In Insight, Trend

Pantone has made waves in the beauty industry partnering with Sephora on products inspired by the color of the year. In the past few years we have seen products colored with Marsala, Radiant Orchid, Rose Quartz and Serenity hues hit the shelves. Although heralded as the golden standard when it comes to color, Pantone isn’t the only one calling the shots when it comes to color of the year. An influx of other paint companies, interior design brands, and even clothing companies have decided to take a gamble on predicting the hottest hues of 2018.

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