In Brands, Trend

By 2020, the North American marijuana market is expected to hit $23 billion; by 2026, it’s forecast to reach $50 billion. Clorox isn’t missing a beat, announcing that its Clorox Odor Defense portfolio of products is now scientifically proven to eliminate marijuana odors using proprietary technology to identify, capture, and eliminate, not just mask, odor-causing molecules.

“Of all the senses, smell is the most powerful trigger of emotions and memories, so because of this smell can have an immediate, lasting impact on public perception that can affect a business’ reputation and bottom-line,” said Jennifer Gordon, R&D scientist at Clorox Professional. “In creating Clorox Odor Defense we specifically tested against pungent, hard to remove malodors like marijuana smoke and garbage to ensure it can eliminate these tough, real-world odor challenges cleaning professionals face.”

According to Clorox Professional, unlike other products that temporarily cover up malodors like marijuana, Clorox Odor Defense uses proprietary ICE Technology, which stands for its trademark Identify, Capture and Eliminate method of action, to eliminate odors, so no heavy fragrance is required to mask them. ICE Technology is said to combine two powerful surfactants into a scientifically formulated odor eliminator designed to remove the toughest professional odors. In intense laboratory testing, Clorox Odor Defense ICE Technology continued to control malodors at their source, for six hours.

Photo: Itay Kabalo via Unsplash

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