In Insight, People, Retail

Tulip Retail is a four-year-old Toronto-based start-up that is betting their business on the fact that brick-and-mortar retail is not dying. Furthermore, this tech start-up isn’t focusing on AI or some gimmicky in-store technology, but rather the warm-blooded humans that make sales happen on the retail floor.

Tulip Retail surveyed over 1,000 consumers to understand their experience in brick-and-mortar stores, specifically with store associates, and this is what they found. 

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