Tulip Retail is a four-year-old Toronto-based start-up that is betting their business on the fact that brick-and-mortar retail is not dying. Furthermore, this tech start-up isn’t focusing on AI or some gimmicky in-store technology, but rather the warm-blooded humans that make sales happen on the retail floor.
Tulip Retail surveyed over 1,000 consumers to understand their experience in brick-and-mortar stores, specifically with store associates, and this is what they found.
- 72% of consumers that dealt with a store associate who uses a mobile device to provide services like product info, credit card checkout, and inventory look-up, said it resulted in a much better shopping experience.
- 79% of survey respondents say knowledgeable store associates are important
- 64% of respondents believe physical retail locations are needed and never going away
- Nearly 50% said a knowledgeable store associate who is able to suggest products based on their purchase history would encourage them to shop in-store
- 73% would be interested in having a store associate text or email them about the status of their order or that their order has arrived in the store
- 53% believe that store associates are either “very valuable, very helpful” or “valuable, helpful”
- Almost 30% know the store associates by name at the retailers they visit
- 77% believe the biggest advantage of shopping in-store is the ability to touch, try on, and see products
- 63% prefer to shop both in-store and online
The Bad or The Opportunities, if you’re glass half full person:
- 83% of shoppers believe they’re more knowledgeable than retail store associates
- 87% of respondents shop at Amazon
- 47% found associates of little or no value
Download the full report Understanding the Value of Store Associates at Tulip Retail.
Photo: Ashim D’Silva via Unsplash