In Insight, Marketing, Trend

Beauty app company Perfect365 surveyed 1,200 women globally in a new study to determine the drivers for the purchase of lipstick. The survey showed consumers trust “real” people when it comes to recommendations for beauty products, specifically lipstick. 

  • 22% of women surveyed spend $6-$10 on lipstick compared to 21% that spend under $5 and 7% that spend over $30.
  • 32% would spend more on a lipstick if a friend recommended it, while 19% would be influenced seeing it on social media or a beauty influencer, 19% would spend more because of ingredients, only 8% would spend more if they saw the lipstick on a celebrity.
  • 26% say they are inspired in-store when looking for seasonal colors compared to 16% by a magazine or online ad, 15% by social media, 14% rely on beauty counter artist, and only 5% are inspired by celebrities.

Download the full survey.

Recent Posts
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search