In Finance

Two veterans of the consumer industry joined forces last fall to found Prelude Growth Partners (“Prelude”). This week, Neda Daneshzadeh and Alicia Sontag announced the first and final closing of its debut consumer-focused private equity fund, Prelude Growth Partners I, L.P., with $80 million in committed capital. Prelude’s first fund significantly exceeded its target with a rapid fundraise and the support of leading institutional investors including university endowments and charitable foundations, and other prominent institutional investors.

Prelude will provide growth capital and value-added operating support to fast-growing, high-potential consumer brands. Prelude looks to make investments of $5 million to $15 million in companies across branded consumer categories such as beauty, personal care, health & wellness, food, beverage, and pet, among others.

“We greatly appreciate the exceptional support and enthusiasm our investors have shown for our focused investment strategy and collaborative, value-added operating approach. We will be partnering with a relatively small group of high growth consumer brands to allow for an active partnership approach.” Ms. Daneshzadeh said in a release.

Ms. Sontag added, “Our extensive real-world operating experience working with some of the world’s most renowned consumer brands, makes Prelude the partner of choice for entrepreneurs who are transforming their categories and building brands that modern consumers want and love.”

Photo: Markus Spiske via Unsplash 

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