The $445 billion beauty industry is largely fueled by beauty talent on the front line staffing retailers’ sales floors, on-demand service platforms, and consumer brand activations. Yet given this fact and the pace at which the beauty landscape has evolved, it is shocking that professional education has changed very little.

Professional eduction is a bit like the entire professional channel—it needs a reinvention. Amy Nicole, the founder of Chic Studios, saw white space in this area and has taken on the task of redefining the professional makeup curriculum. Her holistic approach focuses on skills beyond the the application of makeup. They prepare students for the real world, which includes course work on business fundamentals, retail selling, social media, and much more. This approach is paying off in spades—Chic Studios has become the pipeline for savvy brands looking for serious talent.

Chic Studios opened their first location in NYC nine years ago, with a Los Angeles location following three years later, Now they are launching pop-up schools with the first happening in Denver next month.

Nicole said, “We found that 40% of our students in NYC and 30% in LA were traveling to attend our classes. We’ve also heard the struggle of brands. Finding and educating talent nationally is geographically challenging and requires a massive investment.” She went on to say, “We saw a need and opportunity to bring professional education to secondary and tertiary cities through pop-up schools. Can you believe a city like Denver doesn’t have a makeup school? The current professional education structure doesn’t represent the industry’s needs or potential students’ interest. We’re changing that. ”

The first pop-up in Denver, April 3-13, sold out, requiring a second set of dates in May. Next on the list are Miami and Dallas. The business strategy is to cycle through these cities three times a year. Brand sponsors for the pop-up are Billion Dollar Brows,  NYX, Perfect 365, Bioderma, and Real Techniques.

Photo: Chic Studios via Facebook