In Brands, Insight, Marketing, Retail

Prior to last year, I hadn’t shopped for drugstore beauty products since I was 12 years old and wearing too much eyeliner. But with 2017 came what Fashionista dubs the “Great Drugstore Reawakening,” and so I once again began perusing the aisles of my local CVS and Walgreens when it was time for a new lipstick shade.

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