The future of retail lies in fusing digital and IRL experiences to provide consumers with entertaining shopping experiences. This new reality is driven by the fact that customer spending has shifted away from material goods and toward surprise-and-delight experiences.
PSFK elucidates that businesses successfully capitalizing on this shift are the ones leveraging physical storefronts to create brand experience hubs that promote key consumer touchpoints like social purpose, wellness, community, and lifestyle. Companies transitioning from transactional brick-and-mortar retail to purpose-led spaces are not only displaying commitment to customers, but allow the company to share its greater mission and purpose.
Below are three businesses creating what PSFK deems best-in-class brand experiences:
Tesla — To showcase its advanced clean-energy tech, Tesla launched the Tiny House tour in Australia, a small traveling home powered by 100% renewable energy via its two-kilowatt solar panel system and Powerwall battery.
WeWork — The collaborative workspace provider offers fitness classes such as spinning, meditation, dance, kickboxing, and even co-ed saunas and hot tubs to its busy bee entrepreneur clients.
Lululemon — The company’s Manhattan and BK locations have in-store meditation pods where shoppers can pop-in and listen to self-guided meditations. “These activations show the athleisure brand’s move to embrace a broader definition of wellness that encompasses the mind as well as the body,” shares PSFK.
To read more about the brands creating one-of-a-kind IRL experiences for their customers, go to PSFK.
Photo: Jacek Dylag via Unsplash