In Insight, Marketing, Trend

As a skincare business owner, I obviously pay a bit of attention to what goes on in the industry. In fact, it was paying attention that got me into the industry in the first place. As a career-long researcher, I never really believed anything I was told or saw, without first going crazy on the research and reaching my own informed conclusions. The more I learned about skincare, the more frustrated I became, so as I crossed a threshold of learning, I decided to stop complaining and start doing.

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