In Brands, Marketing, Retail

In an effort to pull shoppers away from department stores, drugstores, and the ever-present Amazon, Sephora is launching a new campaign called “First at Sephora.” The program will feature exclusive new products available for 30 days only and will last throughout the year. Read below for the details:

  • According to Glossy, the featured products will be from Sephora’s six best-performing brands including Benefit, Pat McGrath, Urban Decay, Tarte, Violet Voss, and Natasha Denona.
  • The products will not be available at the brand’s website or stores, making it exclusive to Sephora shoppers.
  • Customers can expect prices to range between $25 and $129.

For the full story, go to RetailDive.

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