In Brands, Marketing, Trend

Glossy reports that “An estimated 75 percent of America’s workforce is suffering from chronic sleep deprivation, and the worldwide sleep aid market is expected to reach roughly $31 billion by 2025.” Beauty brands that have already moved into the colossal wellness space are beginning to recognize that catching some quality Z’s is the latest luxury trend consumers are chasing. Melisse Gelula—co-founder and chief content officer of Well+Good—shares that sleep, and the lack of it, has become a huge wellness category, like food and fitness.

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