In Brands, Finance, Retail

Birchbox has sold majority ownership to Viking Global, one of its hedge fund investors, after sale talks with QVC fell through. Viking Global previously led Birchbox’s $60 million funding round in 2014. Birchbox had been for sale since at least last summer, entertaining discussions with Walmart and other retailers. Recently they engaged in talks with QVC that multiple sources told Recode would have essentially been a fire sale. 

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