In Brands, Marketing, Trend

Beauty brands caring about how their packaging looks to entice consumers isn’t new, but today, they’re approaching it from a different angle. Why? Because the customer they must win over is an entirely different and digital animal. This is the era of the online consumer, and they are skincare, makeup, and social media platform junkies. And to effectively capture their ten-second attention spans, a brand’s products and packaging must be mid-Instagram scroll stop-worthy.

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