In Brands, Retail, Tech

Since its founding in 1994, Amazon has become a megastar in the world of e-commerce. Around the world, consumers prefer the website over any other online retailer. Although it’s seemingly unbeatable, that doesn’t scare Google one bit. With their new Shopping Actions initiative, the world’s number-one search engine is ready to give Amazon a run for their money.

According to Forbes, Shopping Actions works similarly to Amazon’s buying experience. A consumer types a product into the search engine and is met with results reading “Shop for (product) on Google.” When the user chooses a vendor, the process is streamlined in a way not unlike Amazon’s 1-click checkout. With each purchase made, Google takes a small piece of the transaction.

With Amazon’s unwavering relationship with its consumers (cyber Monday 2017 was Amazon’s biggest shopping day in history), it’s hard to imagine another company edging it out, even Google. However, considering Target, Walmart, Home Depot, and other major brands have signed up for this initiative, Google may just give Amazon a run for their money.

Photo: Hello I’m Nik via Unsplash

For the full story, go to Forbes.

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