In Brands, Marketing, Retail

Over the years, Sephora has taken on the role of a safe space. It isn’t just a makeup store, but rather a place where people of all gender identities, sexual orientation, and ages can experiment with a true version of themselves. Fortunately, Sephora does not take this responsibility lightly. In an effort to build an accepting, uplifting relationship with consumers, they’ve launched “Classes for Confidence”—makeup tutorials for those “experiencing major life transitions” such as cancer or work reentry, according to Them. In a revolutionary step and in the third installment of Classes for Confidence, Sephora is now offering classes for transgender and nonbinary people.

The class, which has been in the works for two years, was developed entirely by Sephora employees who identify as transgender. Corrie Conrad, Head of Social Impact and Sustainability at Sephora, tells Them, “The trans and nonbinary community is a beloved part of our community and we want to be allies. That’s the point of all our programming: Whether you’re entering the workforce or questioning your gender, that’s a major life transition. We want to be there for you.”

This is a beautiful step for the trans community. As Them points out, “There are so few spaces by us, for us on a national scale,” so here’s to you, Sephora.

For the full story, check out Them.

Photo: RawPixel via Unsplash 

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