In Brands, Marketing, Retail

Over the years, Sephora has taken on the role of a safe space. It isn’t just a makeup store, but rather a place where people of all gender identities, sexual orientation, and ages can experiment with a true version of themselves. Fortunately, Sephora does not take this responsibility lightly. In an effort to build an accepting, uplifting relationship with consumers, they’ve launched “Classes for Confidence”—makeup tutorials for those “experiencing major life transitions” such as cancer or work reentry, according to Them. In a revolutionary step and in the third installment of Classes for Confidence, Sephora is now offering classes for transgender and nonbinary people.

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