In Brands, Marketing, Retail

Ulta Beauty is here to stay. Sure, Sephora may win over the high-paying consumers and CVS might lure the drugstore makeup fans, but Ulta has a secret weapon. To keep up with an increasingly competitive industry, the retailer uses a strategy of “high-low shopping: It’s one of the few beauty retailers to sell both mass-market and prestige products in one place,” Glossy reports. In other words, Ulta stocks both your average Neutrogena face wash and your high-end buzzy brands such as Juice Beauty.

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