In Insight, Marketing, Trend

“Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer — or maybe a better way to say it is remembering the customer,” writes Forbes contributor Shep Hyken. Providing consumers with experiences tailored to their unique needs not only makes the consumer feel valued and appreciated, but garners loyalty. Simply put: a customer will remember and want to return to a place, be it digital or IRL, that made them feel good.

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