In Brands, Insight, Marketing

A recent report by Interactive Advertising Bureau (IAB) forecasts a worrisome future for big-name brands. As IAB’s CEO Randall Rothenberg puts it, “Big brands are being nibbled to death.” The reason for their downfall? Direct-to-consumer companies. They’re taking over, and taking down big corporations in the process. “Brands are fighting—and losing—a war on multiple fronts, and unlike previous battles, throwing in more ad dollars won’t save them,” Adweek says.

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